Mitsubishi Motors Adds Synergy

16 Aug 2016 | tshego

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Sports and entertainment marketing agency, Synergy, has been appointed by Mitsubishi Motors UK to activate its England Rugby sponsorship.

The integrated campaign created by Synergy aims to bring the automotive company’s ‘Intelligent Motion’ to life and harness the power of fans’ support, according to the agency.

The initial sponsorship lasts for three years and will support the game from grassroots to elite, with the carmaker’s logo appearing on the front of the England under-20 and under-18 shirts.

Mitsubishi Motors agreed a deal in April to become an official partner of England Rugby from the start of the 2016/17 season.

Carsten Thode, chief strategy officer, Synergy commented: “The best part of our job is creating big campaigns for brilliant brands around the things that people really care about. That’s why we are so excited that Mitsubishi Motors chose us after such a competitive pitch process and why we can’t wait to see the campaign in the market delivering measurable results for the brand, and its dealers.”

Martin Woodward, partnership and engagement manager, Mitsubishi Motors UK, added: “We are very excited to be working with an experienced agency like Synergy to develop our partnership with England Rugby.

“The ethos and values of the game of rugby align perfectly with our own and the England Rugby partnership comes as a natural progression of the work we are doing, and have already done to support British rugby. We are looking forward to Synergy helping us to activate the campaign and bring the partnership to life.”