Mitsubishi Motors Backs England Rugby
Mitsubishi Motors in the UK has been unveiled as the official performance partner to England Rugby, supporting the game from grassroots level all the way up to the elite squad in the build up towards the 2019 Rugby World Cup.
England Rugby head coach Eddie Jones has also been announced as a brand ambassador.
As official performance partner to England Rugby, Mitsubishi Motors will be supporting England U18s, U20s and the player pathway, as well as the England senior team and the England training centre, now named the Mitsubishi Motors England Rugby Training Centre.
The automotive company’s Intelligent Motion brand positioning will be activated through a fan-based campaign, launching later this season.
Mitsubishi Motors franchised dealer network will work closely with grassroots clubs across a number of projects, including forging links with players from the England U18s and U20s. Furthermore the partnership also extends to the Exeter leg of the Rugby Europe Grand Prix Sevens Series – now entitled the Mitsubishi Motors Exeter Sevens, following its inauguration in July 2016.
The partnership will see England Rugby and Mitsubishi support grassroots rugby by recognising thousands of volunteers who are an integral part of the game, launching in 2017.
Speaking at the Mitsubishi Motors England Rugby Training Centre, new brand ambassador Eddie Jones said: “I’m very pleased Mitsubishi Motors are on-board with England Rugby. Mitsubishi is a globally recognised brand with a track record of innovation, excellence and quality so we look forward to working closely with them. Their support of the England Under 20s and 18s will be hugely beneficial to the long term success of England Rugby.”
Lance Bradley, managing director of Mitsubishi Motors in the UK, added: “We are very excited to be joining forces with England Rugby and Eddie Jones. The core values of the game of rugby align perfectly with our own and the England Rugby partnership comes as a natural progression of the work we are doing, and have already done, to support rugby. We are looking forward to seeing the partnership evolve as we head towards Japan 2019.”
Already involved in the sport, Mitsubishi Motors has been a sponsor of Gloucester Rugby since 2007. In 2015, the partnership was expanded to the brand becoming the club’s main partner. Mitsubishi Motors also holds partnerships with both Edinburgh Rugby and the Salford Red Devils.
