Mizuno Partners With The Boat Race

Mizuno, a sports equipment and sportswear company, has been announced as the official performance apparel partner for the Cancer Research UK Boat Race after reaching an agreement with The Boat Race Company.

The partnership, which will begin for the 2018 race and cover the next two seasons, will see Mizuno exclusively produce and design performance apparel and gym wear for The Boat Race squads.

Ed Dibb, Mizuno’s european team apparel manager said: “We’re delighted to be on-board with such a prestigious event and a brand that is fundamental to the British sporting calendar. After working alongside British Rowing, The Boat Race is another huge step as we look to continue our expansion into the rowing market. We can’t wait to get started.”

David Searle, executive director of The Boat Race Company, said: “We’re delighted to have Mizuno as our official performance apparel partner for the next two years.

“Mizuno are a globally recognised brand and have produced kit that has seen victory at some of the world’s foremost sporting events. For us, they are the perfect partner to continue developing the Race’s domestic and international reputation.”

The Cancer Research UK Boat Race will take place on Saturday 24th March 2018. The Women’s Boat Race will start at 16:31, with The Boat Race an hour later at 17:31.

Image: ©Getty Images