MLS Banks On Wells Fargo Partnership
Wells Fargo has signed a deal to become the retail banking and commercial sponsor of Major Soccer League (MLS).
As part of the deal, Wells Fargo will receive branding on the pitch during nationally televised MLS matches. The brand will also support several grassroots football initiatives including MLS Futbolito, the national series of 4×4 amateur tournaments. Wells Fargo will also work closely with MLS on the MLS WORKS Community MVP programme.
Jamie Moldafsky, chief marketing officer at Wells Fargo, said: ‘With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members. Soccer is a growing sport in the U.S., with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.’
President of Soccer United Marketing, the commercial arm of the MLS, Kathy Carter, added: ‘We are excited to welcome Wells Fargo to the MLS family. Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.’
