Moët Hennessy and Fulham cheers to partnership
Moët Hennessy has become the Official Champagne, Rosé and Cognac Partner of the West London development, Fulham Pier.
The partnership includes curated menu listings and product placement to reflect the identity of each space at Fulham Pier, which is situated next to Craven Cottage, home of Fulham Football Club.
On matchdays, Moët Hennessy products will be served to hospitality guests within the Riverside Stand.
The deal has extended Moët Hennessy’s strategy of aligning with premium cultural and sporting properties. Through Fulham Pier, the brand has activated around global events such as Royal Ascot, Formula 1, and the Giorgio Armani Tennis Classic via experiences tailored to local audiences in West London.
Moët Hennessy will also support Fulham Pier’s wider calendar of events and programming, contributing to cultural and hospitality-led initiatives throughout the year.
In addition to the Fulham Pier partnership, Moët Hennessy sponsored the VIP Reception and Afterparty at the Sport Industry Awards 2025. Moët Hennessy champagne and wine were exclusively served throughout the evening, further elevating the culinary experience for all guests.
As a further celebration of the partnership, personalised magnums of Moët & Chandon were presented to all winners on the night.
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