Mongoose Appointed For Wasps Partner Drive
Mongoose Sport & Entertainment has been appointed to find a new naming rights partner to Wasps’ multi-purpose stadium and complex.
The London-based sports marketing agency will help the Premiership Rugby club identify a new partner for the RICOH Arena, which they relocated to in 2014.
Mongoose will also be driving the search for new partners for Wasps, as well as current Vitality Super League champions, Wasps Netball.
The RICOH Arena welcomes over 1.6 miliion visitors every year and comprises the stadium, indoor arena, conference and exhibition centre, banqueting hall, hotel and casino. It is also the home to League One side, Coventry City FC.
The venue has previously hosted events for the Olympic Games, international football, Six Nations Rugby, Davis Cup tennis, international weightlifting, gymnastics and professional darts. In addition to hosting sports events, the stadium has hosted music and entertainment such as Coldplay, Bruce Springsteen, Rhianna, Red Hot Chili Peppers and the Rolling Stones.
Stuart Cain, commercial director at Wasps Rugby, said: “The opportunity to establish a new stadium naming rights partner is a pivotal moment for Wasps as it allows us to grow our sponsorship strategy and invest further in the development of the business and our mission to become the most successful rugby club in the world, both on and off the pitch. We are looking forward to working with Mongoose to explore potential partnership opportunities with brands and businesses that are aligned with our values and will help to enhance the experience for our sports fans, corporate and entertainment visitors.”
Andy Muggleton, commercial director at Mongoose, added: “We’re delighted to be working with Wasps at this exciting time. It’s been an impressive period both on and off the pitch since moving to Coventry. The stadium naming rights represents a great opportunity for a business to take perceived ownership of this impressive, diverse and respected stadium operating across sport, business and entertainment. It’s been a positive year for all three sporting tenants; Wasps Rugby, Wasps Netball and Coventry City, and we’re looking forward to even more success in the coming years.”
