Mongoose Becomes Part Of Spartan Army

Mongoose, the integrated sports & entertainment marketing agency, has added Spartan Race to its client portfolio.

Mongoose will be the UK PR agency to Spartan Race and will support the rest of the race season with a number of key activations and press office activity.

Founded in 2010, Spartan Race has grown to more than one million racers participating in Spartan Races in over 25 countries.

Joe De Sena, CEO and founder of Spartan, shared his excitement at the announcement: “Spartan has remained steadfast in its mission to change lives around the world through offering the best obstacle race event, while educating consumers on how to lead a healthy lifestyle, and we feel Mongoose are the perfect organisation to lead on this in the UK.” He added “Mongoose have a wealth of knowledge and experience in the sports, fitness and health world and we cannot wait to work with them and bring Spartan Race to the masses. “

Chris O’Donoghue, CEO, Mongoose Sports & Entertainment added: “With the obstacle course race world getting bigger and more popular, it extremely exciting for us to welcome the world leader in obstacle course races, the Spartan Race to the Mongoose family. We cannot wait to work alongside Spartan to grow their participant base and ultimately deliver activation and PR return for them in the UK. Combining this with our sports and entertainment expertise and the teams’ passion in the fitness field, we are looking forward to creating, developing and delivering a truly unique campaign.”