Mongoose Launches Mongoose Promotions
Mongoose, part of The Mission Marketing Group (the mission), has launched a new division and extension to the existing agency called Mongoose Promotions.
Mongoose Promotions has been established to help sports & entertainment clients understand the behaviour of customers and to create and execute campaigns.
The news follows the announcement last week, that Mongoose Sports & Entertainment was appointed by Table Tennis England on a two-year commercial and marketing partnership.
The new division will enable the agency to offer promotional expertise in house and also extend the sponsorship offering from sports & entertainment to brand partnerships.
David Pearson will head up Mongoose Promotions and has previously worked at McCann-Eriksson and spent 15 years at Motivcom, where he was responsible for running the sales promotion division. David has also held the role of head of consumer programmes at Sodexo Benefit and Reward’s UK COMEX.
Chris O’Donoghue, CEO, Mongoose Sports & Entertainment said: “There is an integral link between sponsorship and sales promotion with behavioural change being core to any brand that is venturing into the world of sponsorship. Return on investment is critical to any successful sponsorship campaign and this new service enables us to critically analyse the sponsorship programmes we run and see direct and tangible results.”
David Pearson, said: “Being nimble and agile means that we can head into each and every Client meeting with a clean slate, unencumbered by any particular products or services, and concentrate on finding the right reward solution to any problem.
“Over the years I’ve been lucky enough to work on some of the highest profile promotions with some hugely talented people and I’m looking forward to doing so again in the future”
