Mongoose merges three agencies

Mongoose has officially merged three specialist agencies – Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency ALIVE – to form one integrated global agency model.

The newly expanded agency brings together expertise across social media, influencer marketing, experiential events, PR, sponsorship activation and commercial strategy that currently delivers for global clients including The North Face, NFL, Chelsea FC, Merlin Entertainments, British Army Sport, Changi Airport Group, New Balance, and Bupa.

Chris O’Donoghue, CEO of Mongoose Group, said, “We don’t believe in labels. We believe in people. We build communities who give us The Unfiltered Perspective™ on the world around them. It’s insight with soul and when you pair that with the best talent across social, experiential, commercial and strategy, you get something truly powerful.”

The newly unified Mongoose is built around ‘five core divisions’, which has been described as ‘designed to work together seamlessly to create smart, human, and high-performing campaigns’: Experiential, Communications, Commercial, Social, Studio. Each will be supported by ‘dedicated consulting and performance media teams’.

Outside of the merger, Influence Sports & Media will continue as a ‘high-tech sports offering’ within Mongoose Group.