Mongoose Slam Dunks With Harlem Globetrotters

Mongoose, an integrated sports & entertainment agency, has announced the addition of the Harlem Globetrotters to its roster, helping the basketball team to secure European partners ahead of their European tour, which begins in March 2018.

Throughout the tour, the team will be visiting key European cities including London, Paris, Madrid and Munich.

“Mongoose demonstrated impressive knowledge of the sports and entertainment landscape across Europe and we were encouraged with their strategic vision for delivering partners,” said Monica Neal, EVP of brand marketing and partnerships for the Harlem Globetrotters. “We are looking forward to working with Mongoose to grow the brand across Europe and continue to bring the Globetrotters to the masses.”

Andy Muggleton, commercial director at Mongoose Sports & Entertainment added: “The Globetrotters brand is one of the most well recognised around the world and everyone has a positive story to tell about them. We are looking forward to working with the Globetrotters across Europe to deliver authentic and long lasting commercial partnerships that help elevate the fan experience. With basketball’s presence increasingly growing across Europe, this is an exciting time to be involved.”