Monterosa To Create ITV Racing App

20 Feb 2017 | tshego

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ITV has selected digital fan interaction company, Monterosa, to create a bespoke fan interaction product.

The new programme app is designed to complement ITV’s racing coverage and includes the ITV7 predictor competition, where viewers can win up to £100,000.

The free-to-download app, which launched on Saturday to coincide with ITV Racing’s live coverage from Ascot, will also feature video clips of all of ITV’s races and features, the latest news, plus up-to-date racecards and results.

The app forms part of ITV’s commitment to bring racing to a wider audience and features interactive and exclusive content, video clips, racecards and results and the ITV7 competition, which allows viewers to pick 7 winning horses for the chance to win a grand prize of up to £100,000.

The app and competition are free to download and enter to all UK residents aged 18 and over.

Having recently delivered the I’m a Celebrity fan interaction app for ITV, Monterosa creates companion products to accompany television programming and sports events powered by its fan interaction platform LViS.

Sheena, Peirse, online editorial director, ITV Digital Studios: “We’re very pleased to be working with Monterosa again on this exciting new product. Horse racing is a major priority for us and we see the app as a crucial way to reach new and existing fans of the sport and launch the ITV7 competition.”

Ben Barker , director of sport, Monterosa: “With horse racing returning to ITV for the first time in 31 years we wanted to ensure that the app allowed ITV to engage both core racing punters, but also the wider ITV audience. The app powered by the Monterosa LViS platform is well-suited to deliver the huge scale that ITV will see for the main festivals of the racing calendar, whilst also delivering multiple capabilities during the course of the year.”