Montgomerie Signs With Lambda Golf
Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments.
IMG client Montgomerie is one of Europe’s most famous golfers having won a record-breaking 40 tournaments and eight Order of Merit titles, including seven in a row from 1993. He has also been a member of five victorious Ryder Cup teams whilst captaining the side to victory in 2010 at Celtic Manor.
Montgomerie was recently inducted into the World Golf Hall of Fame for his achievements and is due to start a career on the Seniors Tour.
Lambda Golf CEO, Mr. Paulo Freitas said: ‘The partnership with Colin Montgomerie is a great fit for us because he is a recognised talisman of European golf and mirrors all of our brand values. It makes us feel great that someone as experienced as Colin has chosen our shoes to wear as he embarks on his career on the Seniors Tour.’
Montgomerie added: ‘I am very happy to be associated with Lambda Golf as it is a respected brand in the market which creates high quality and high tech classic golf shoes. As a golfer I am on my feet all day and having a comfortable and durable pair of shoes is hugely important to me, I am confident that these shoes can provide me with everything that I need and I love their classic designs.’
Lambda Golf was established in 2008 but was built from a European Group of family owned companies with more than 40 years of shoe manufacturing experience. The brand makes all of their shoes in Europe using only locally sourced and European environment friendly materials.
