Mourinho Launches Yahoo Social Campaign
Yahoo has launched its biggest global social campaign to date, running across a 20 markets around the world and fronted by Yahoo’s global football ambassador, Jose Mourinho, to find the next budding footballer to dub ‘The Special One’.
The #Special1s is a worldwide competition housed completely on Tumblr, where Yahoo will is inviting the public to submit a 10 second video of their best footballing skill for the chance to win a training session with the Chelsea boss.
Users can enter either through the #Special1s Tumblr page or with the hashtag #Special1s via Flickr, Twitter, Instagram, YouTube and Vine.
Once entered, the user will receive a response video with a pre-recorded reaction from Jose – from a shake of the head to a nod of respect, amongst others.
Mourinho himself will also be taking to twitter later in the campaign to answer fans’ questions in a twitter takeover and Yahoo will also be the only place to find Jose’s insight and opinion throughout the World Cup.
Robert Bridge, VP Head of International Marketing said: ‘Football is a daily obsession for millions of us around the world. We wanted to capture that passion and create moments that are highly shareable and give fans the chance to get closer to Jose Mourinho though the Yahoo platform.’
