Mp & Silva Acquires Bundesliga Rights

19 Jul 2016 | tshego

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MP & Silva has announced the acquisition of German football’s Bundesliga (first and second division) in 34 countries for the 2017/2018 to the 2020/2021 seasons.

The media company, which currently holds the rights to the Bundesliga in Japan, continues the media rights distribution of this property internationally and has secured a deal for the exclusive distribution of the Bundesliga in a range of territories, comprising Albania (incl. Kosovo); Bosnia & Herzegovina; Bulgaria; CIS-Non-Stan’s: Armenia, Azerbaijan, Belarus, Georgia & Moldova; CIS-Stan’s: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan & Uzbekistan; Croatia; Cyprus; Denmark (including the Kingdom of Denmark: Faroe Islands & Greenland); Finland; Greece; Iceland; Macedonia; Malta; Montenegro; Norway; Portugal (incl. Madeira & Azores); Romania; Russia; Serbia; Slovenia; Sweden; Turkey and Ukraine.

MP & Silva will be the exclusive distributor of Bundesliga rights across all platforms, including cable, satellite, terrestrial, Web TV, IPTV and mobile. The deal covers all league matches, the Supercup and the relegation matches as well as league highlights from every round.

Roberto Dalmiglio, MP & Silva, chief commercial officer, said: “The Bundesliga is amongst the three strongest football leagues in the world in terms of revenues and highest quality of top-level sports. We are honoured to have the full trust of the Bundesliga to distribute in such a large number of European countries and we look forward to strengthening the Bundesliga’s coverage.”

MP & Silva’s portfolio of football media clients and global partners includes the top European football leagues: Barclays Premier League, LaLiga, Serie A TIM, and Ligue 1, the Scottish Professional Football League, the Belgian Jupiler Pro League, the Polish Ekstraklasa football league, and major football tournaments such as the Emirates FA Cup, South American Copa America and Copa Do Brasil, and much more, such as the Football Association of Singapore and Football Association of Malaysia.