Mp & Silva Agrees Arsenal Extension
Arsenal Football Club has agreed an extension to its existing long-term content and production agreement with MP & Silva to distribute worldwide rights for the Emirates Cup – the annual two-day pre-season football tournament hosted by the club.??
MP & Silva and the club’s digital arm, Arsenal Broadband Limited, jointly produce its official international TV programming as well as new multi-platform content, under the name of Arsenal Media.??
A six year deal from the 2010/11 season, the Emirates Cup rights will run the length of the wider strategic partnership to 2015.
??The Emirates Cup traditionally takes place over a weekend in July/ August with a total of four matches, two played on Saturday and two on Sunday, in the lead up to the Premier League season.??
The 2010 event saw Arsenal joined AC Milan, Celtic and Lyon – with Arsenal ending up as victors.??
The teams are invited by Arsenal each year and MP & Silva will work with the club to see that similar big names come back to the Emirates stadium.
