Mp & Silva Obtains F1 Rights Packages
International media rights company, MP & Silva, and Formula One Management has announced a six-year agreement that begins with the Formula One World Championship in 2014, for the territories of MENA, Bulgaria, Romania and Poland.
The agreement provides MP & Silva with exclusive media rights to all Formula 1 Grand Prix races, qualifying and practice sessions next season, across all platforms and devices.
The deal will cover MENA, Poland and Romania from 2014 to 2019, and will cover Bulgaria from 2015 to 2019.
The media rights package containing all F1 races, as well as qualifying, practice sessions and re-runs could amount to more than 100 hours of programming annually.
Bernie Ecclestone, CEO Formula One Group, commented: ‘The purpose of this agreement is to help grow interest in Formula One throughout the Middle East and I am confident that MP & Silva can help us achieve that.’
Formula One joins a MP & Silva media rights portfolio that currently includes Premier League rights across 50 countries, worldwide rights to Italian Serie A, French Ligue 1 and MLS and the distributor to selected markets for the 2014 FIFA World Cup Brazil, German Bundesliga and Spanish La Liga.
Andrea Radrizzani, Founding Partner, MP & Silva, said of the deal: ‘We are extremely honoured with this long-term relationship with Formula 1 as very few companies worldwide have the privilege of being selected as sales representative for the FIA Formula One World Championship.’
‘This partnership is a recognition of our leadership in the sports media rights market and we look forward to supporting Formula One Management in furthering Formula 1 racings popularity in general and to guarantee improved audiences of F1 races in MENA.’
