The Scottish Premier League (SPL) has announced a new nine-year international media rights partnership with MP & Silva, who will become the league’s overseas broadcast partner for its live televised matches, from 2014/15.
Under the agreement MP & Silva will exclusively distribute the live media rights outside of European territories, across a variety of platforms, including cable, satellite, betting and mobile.
SPL chief executive Neil Doncaster said: ‘MP & Silva are one of the most highly respected sports rights agencies, who work with the FA Premier League, Bundesliga, Serie A and La Liga to exploit some of the most valuable rights in the sporting world. We are delighted to have them as partners.’
Andrea Radrizzani, chief executive of MP & Silva Group, added: ‘MP & Silva has been doing a great job in distributing European football content internationally. Being appointed by the SPL is a worthy recognition of our leadership in the market and we are very excited to use our network of broadcasters to improve audiences of Scottish football outside Europe.’