M&s Recruit Ian Wright To Launch New Campaign

Following on from the Lionesses’ stunning victory last weekend and building up to the England and Wales squads heading to Qatar for the World Cup, M&S has launched a new campaign as part of its Food’s Eat Well Play Well partnership with the Home Nations’ football associations.

The Sparks competition will give customers the chance win a training masterclass with their England, Northern Ireland, Wales and Scotland footballing heroes for their local school or football club.

Winners will be able to choose which football heroes they’d like to train with, whether the men’s or women’s teams from England, Scotland, Wales or Northern Ireland.

To launch the competition, former England and Arsenal striker Ian Wright has been recruited in M&S’ newest TV ad.

Sharry Cramond, Marketing Director at M&S Food, said, “It’s fantastic to give our customers and their local community the chance to win this once in a lifetime prize. As well as the chance to train with football heroes, even our European champions, there are plenty of prizes on offer –   including signed merchandise, equipment vouchers and some of our very own M&S Eat Well products.

“All you need to do is register, follow the Eat Well flower in-store and make sure to scan your Sparks!Over 15m of our customers are already Sparks members, and with good things happening every time you shop, we want even more to join in and get the most out of M&S. 

“Our Eat Well Play Well campaign is all about showing that healthier choices don’t have to be boring – our Eat Well products are delicious, fresh and great value. We want to inspire families and children across the UK to get involved this summer and beyond –  who better to motivate us all than football legend Ian Wright.”

Wright added, “M&S Food have outdone themselves with this competition – what an opportunity for young footballers to train with their heroes! It’s a genuine money can’t buy experience. It’s really easy to enter, for every Eat Well product you buy, this equals one entry to the competition. So, the healthier you eat the more chance you have to win! Plus, you have the chance to win loads of other great prizes including great tasting Eat Well products across a wide range of items.”