Mtn South Africa In Man Utd Deal
Telecommunications company MTN South Africa has agreed a three-and-a-half year sponsorship deal with Premier League club Manchester United.
The deal is the third major sponsorship that Manchester United has signed in a week -following on from high-profile partnerships with Telekom Malaysia and Turkish Airlines.
Under the terms of the deal MTN will become the South African extension of the club, with exclusive mobile content and online inventory such as match highlights, player profiles and ringtones available to customers for download through the MTN Play entertainment portal.
MTN will also offer exclusive Manchester United-branded products such as airtime vouchers.
The deal is understood to be worth in the region of £5m and has been driven by Manchester United’s London-based commercial operation – which has struck sponsorship and partnership agreements worth in excess of £130m since opening for business in 2008.
The deal with MTN is the latest ‘territory-specific’ package with more announcements expected in the near future.
United have undertaken two pre-season tours of South Africa in recent seasons, playing games in Cape Town, Durban and Pretoria.
