Muller Becomes Official Partner Of European Athletics Indoor Championships
European Athletics has announced Muller as an Official Partner of the 2021 European Athletics Indoor Championships, which will be held in the Polish city of Torun from 5th to 7th March.
The move sees Muller join the likes of SPAR, Le Gruyère, LIQUI MOLY and Toyo Tires as a top tier partner of European Athletics, along with Eurovision as the Official Broadcast Partner, Atos as Official Digital Partner and MONDO as an Official Supplier of Torun 2021.
The agreement was brokered on behalf of European Athletics by UK-based agency Rocket Sports.
“I am very pleased to welcome Muller as a new member of the European Athletics family. Muller were a National Sponsor of the Glasgow 2019 European Athletics Indoor Championships and are now upgrading their role to become a top tier partner for Torun,” said Dobromir Karamarinov, Interim President, European Athletics.
“I would like to thank Muller for reaffirming their commitment to our sport, a partnership which I am sure will benefit all of us. As an Official Partner, Müller will not only receive an extensive range of onsite marketing benefits in Torun but also extensive European- wide brand exposure on free-to-air television thanks to our long-term deal with our Official Broadcast Partner Eurovision,” added Karamarinov.
Michael Inpong, Strategy and Marketing Director, Muller UK & Ireland, said: “We are really excited to become an Official Partner of the Torun 2021 European Athletics Indoor Championships.
“It will be a proud moment to see the famous red Müller logo at such a prestigious event. It is a partnership that makes sense, as our aim is to add taste to life and inspire people to live happier and healthier lifestyles. We are confident that by working together with European Athletics we can do just that.”
European Athletics CEO Christian Milz added: “The fact that an international consumer brand as recognisable as Muller is joining our roster of top tier partners for the Torun 2021 European Athletics Indoor Championships is testament to the importance of this event. It also demonstrates a high level of trust and confidence in the work that European Athletics and the Local Organising Committee have put in over the past months in order to be ready to stage this first major athletics event in 2021.”
The deal sees Muller deepen its partnership with the sport of athletics, where it already serves as Title Sponsor of British Athletics.
