Müller & British Athletics Extend Partnership

British Athletics has extended its partnership with Müller to additionally cover the British Athletics Championships through to 2019.

Müller is already the official supporter of the British Athletics team and official milk, milk drink, yogurt and spreadable of British Athletics through to 2019. The partnership with the British Athletics Championships sees the dairy company serve as title partner to three of British Athletics’ summer events including the Müller Anniversary Games and Müller Grand Prix Birmingham. 

Müller has been a partner of the British Athletics since 2006 and will continue to help push the branding and activation rights at the aforementioned events. 

Commenting on the partnership, Niels de Vos, UK Athletics chief executive, said: “We are very pleased to extend our fruitful partnership with Müller to our prestigious British Athletics Championships. This year’s edition is shaping up to be a significantly strong event on the back of recent performances from our athletes, so this is further excellent news for this championships.”

Michael Inpong, chief marketing officer at Müller, added: “As we head into a sensational summer of sport, it’s really exciting to take our partnership with British Athletics one step further.  

“Our ambition is to create everyday moments of pleasure, and through this successful partnership, we are able to help grow the foundations of athletics, inspire the next generation and encourage our consumers to live active and healthy lifestyles.”