Müller Continues With British Athletics

British Athletics has announced an extended agreement with dairy brand Müller through to 2021, taking the total length of the partnership to six years.

Under the new deal, Müller will become title partner of the 2019 British Championships in Birmingham at the end of August, while continuing to support the Great Britain and Northern Ireland team and other British Athletics’ televised events.

The Müller brand will feature across all British Athletics corporate communications; sponsor the officials at the televised events; and benefit from an increased presence at World and European team events.

Commenting on the extension, UK Athletics Interim Chief Executive, Nigel Holl said: “We are delighted to develop further our partnership with Müller who are now very well established as a long-term supporter of athletics in this country.

“Müller’s continued investment in the televised events series means we are able to continue to host world class elite level competition.

“We would also like to thank Müller for their incredible investment in promoting British Athletics in everyday life through their TV and print media advertising.

“Overall this deal is great news for athletes – from grassroots through to elite – and the sport of athletics in the UK. We look forward to working together in the coming years.”

Michael Inpong, Chief Marketing Officer at Müller said: “Müller is passionate about making people happier and healthier. As such, it’s wonderful to extend our partnership with British Athletics.

“We’re really excited to continue investing in the future of this electrifying sport. It also means we can continue to bring our much-loved brand to life in lots of new and exciting ways.”