Müller Joins NBA Global Games
The National Basketball Association (NBA) has partnered with Müller for the NBA Global Games in London next year.
The deal, covering the sixth regular season game in London, will see Orlando Magic and Toronto Raptors at the O2 on 14th January, sponsored by Müller Rice.
The yoghurt brand will become associate partner of the games and provide consumers with the opportunity to win tickets through a range of promotions and also participate in a variety of concourse activities.
Müller Rice brand manager Aleks Vladimirov said: “We are delighted to announce this partnership with the NBA, as it communicates perfectly our ambition, dedication and drive to succeed – something athletes in the NBA know all about. The Müller Rice brand has been steadily growing at six percent year over year, and sales have topped 100m pots over the last 12 months.”
“We are excited to announce this partnership with Müller Rice for our sixth regular season NBA game in London,” said NBA EMEA vice president, global marketing partnerships and emerging markets Marc Armstrong. “We look forward to working with Müller Rice to provide exciting opportunities for fans to engage with the NBA.”
Image: ©Getty Images
