Murray Stars In Head Facebook Viral
British tennis number one Andy Murray stars in a new short film created by racket partner, Head Tennis, which has been launched on Youtube and Facebook.
The viral, entitled Get Closer, is the first part of Head’s unique Facebook campaign enabling fans to interact with Andy Murray throughout Wimbledon.
The new viral depicts a fictional day in the life of Andy Murray – following the tennis star at home, on the court and even in the shower as he interacts with his fans who give him a giant Facebook ‘like’.
Head Tennis has invited fans to watch the Get Closer film online on its Facebook page, where they can ‘like’ the page in order to gain access to exclusive content, special prizes and Andy’s tweets throughout Queens and Wimbledon.
Fans can also send their cheers and personalised messages to Andy via the Head Facebook page, and he will then select his favourites – with these then emblazoned on the tennis racquet bag he takes out onto centre court during the tournament.
On top of this Head will be running daily competitions for some special tennis equipment signed by Andy, including his Head YouTek Radical Pro racquet.
Johan Eliasch, CEO of Head N.V. said: ‘Using digital and social media in HEAD’s brand communication, we want to bring our consumers and our athletes closer together in an emotional and fun way’.
‘We are proud to be partnering with Andy on such a unique campaign during the most prestigious tournament in the tennis calendar’.
Andy Murray added: ‘The viral was great fun to make and there are plenty of random characters that crop up throughout, I definitely haven’t had too many days like that! In the lead-up to and during Wimbledon it really means a lot to me to have support and encouragement, it makes a big difference on the court’.
