Murrayfield Name Change Still Possibility
The prospect of a naming rights partner for Murrayfield remains a viable option for the Scottish Rugby Union, after it reiterated its intentions to seek new revenue opportunities.
The SRU has previously contemplated the idea of a naming rights partner for the 67,000-seat venue, but failed to find a backer at the right price.
However, chief executive Mark Dodson said that the Union is now seeking a partnership that could potentially generate millions of pounds a year.
Based in Edinburgh, the ground was opened in 1925 before undergoing a major redevelopment in 1995.
Dodson told BBC Scotland: ‘The single biggest piece of our inventory is our national stadium. We would like to see if we can monetise that. It would be crazy for us not to look at using our single biggest piece of inventory to drive revenue. We want to get the right price for it.’
Currently, Ireland is the only Six Nations team to play in a corporate-branded venue, but its deal with Aviva was agreed as part of the move into the new national stadium in 2010.
