Murrays And Rbs Unveil Set4sport

XIX Entertainment has brokered a new partnership between Royal Bank of Scotland (RBS) and world tennis number four Andy Murray, his brother Jamie Murray, and their mother, Judy Murray.

The result is Set4Sport, a programme created by Judy Murray and inspired by her years of experience as a tennis coach and parent, which showcases easy and accessible ways for parents to play with their children that develop the skills required for playing sport.

The programme centres around a book of activities, ball skills, and exercises based on the games Judy played with her sons when they were growing up.

The book details a range of ways parents can help children acquire basic physical skills in a fun environment and is available for free download from www.Set4Sport.com.?

Judy will take Set4Sport to people around the UK with a series of road shows that will visit major UK cities throughout the summer holidays.

Judy Murray said: ‘I played ball games with Jamie and Andy almost as soon as they could walk. We didn’t know it then, but we were all taking part in the most basic of coaching sessions. Not only was it great fun but it also helped them develop the coordination skills that would allow them to play any sport competently in later life’.

‘Primarily, this is about kids having fun in their family environment, but doing so in a way that develops core skills at the same time. And the beauty of it is that any equipment needed for these games and exercises will almost certainly already be in your home’.

The launch, hosted by Singlegate Primary School in Colliers Wood, saw 16 school children and their parents become the first to use the Set4Sport resources under Judy’s supervision.

Andy Murray commented: ‘I remember the games we used to play when we were younger and the rivalry between Jamie and me and those early games definitely helped us develop into the players we are today’.

‘It’s funny to think that Set4Sport was brought to life in our family house all those years ago, but we had great fun playing together and it taught us some key skills – I’m sure I used to win more than Jamie’.

Both Andy and Jamie expressed a desire to use their personal sponsorships to support Judy’s cause, and it will see the pair act as ambassadors and the Set4Sport logo appear on their tennis match kit for Wimbledon. 

Sir Philip Hampton, RBS chairman, added: ‘We have fundamentally changed our approach to sponsorship at RBS. Delivering benefits to the communities we work in now underpins all of our sponsorship activity and ultimately that’s good for business too’.