Namedsport> In Tour De France Deal
Tour de Yorkshire sponsor, NAMEDSPORT> has announced a five-year deal with the Tour de France as Official Partner of the Team Classification.
As part of its partnership, the Italian Sports Nutrition company, will have a branded race number on the jersey of the leading team for each of the 21 stages.
The Tour de France partnership adds to an existing relationship with Giro d’Italia and La Vuelta a Espana further cementing the brand’s position in cycling.
The NAMEDSPORT> fuel is already part of the daily programme for some of the biggest cyclists including Vincenzo Nibali, Fabio Aru and John Degenkolb as part of four of the biggest World Tour Teams of Bahrain Merida, Trek Segafredo, UAE Team Emirates and Astana.
Speaking on the announcement CEO and co-founder of NAMEDSPORT> Andrea Rosso said: “For us, it’s a dream come true.
“La Grande Boucle [Tour de France] is a global event, a stage that guarantees truly unique media exposure which is able to attract not just the best riders out there, due to the history and importance of the event, but also a wealth of top-tier sponsors.
“That is why today, we are even more proud to announce that for the next five years, until 2023, we will be the Official Partner of the Team Classification”.
