Nationwide Drops Sponsorship Team

Nationwide has axed its specialist sponsorship division after the former England national team sponsor ended its 11-year commitment with the FA.??

The team consisted of five sponsorship specialists and Nationwide is now looking to redeploy the employees within the company.??

Nationwide is thought to have ended its long association with football to focus on arts and culture marketing.??

The company decided against renewing its deal with the FA after its £20m four-year contract ended earlier this year.

??The FA hasn’t announced a replacement sponsor in place of Nationwide but is thought to be in negotiations with a number of brands.