Nature Valley Joins Barclays ATP World Tour Finals
The ATP and snack bar brand Nature Valley have announced a new partnership with the Barclays ATP World Tour Finals.
Nature Valley will become a gold partner at the season-ending event which will see the best eight qualified singles players and doubles teams in the world battle it out on court at The O2 in London from 13th – 20th November 2016.
The partnership will provide on-court brand visibility and Nature Valley ambassadors will be sampling over 100,000 full bars of the new gluten-free protein range at the official fan zone on-site.
Arjoon Bose, marketing lead for snacking, General Mills which owns the Nature Valley brand commented: “Following the successful debut of our British tennis partnership this year during the summer grass court season, we are excited to build upon this sporting collaboration to now become the official snack bar of the ATP World Tour season finale in London.
“Not only does this partnership enable us to now reach a wider audience and hopefully inspire new consumers and tennis fans to discover our products, it also marks our continued commitment to a sport that shares our passion for inspiring a healthy active lifestyle. With Nature Valley protein, we see this association becoming even stronger.”
Chris Kermode, ATP executive chairman and president said: “We welcome Nature Valley, a leading global snack bar brand, on board as a gold partner of the Barclays ATP World Tour Finals. With more than 100 million global television viewers, and a footfall of approximately 400,000 people passing through The O2 across the eight days of the tournament, the Barclays ATP World Tour Finals offers a truly global platform and a wealth of marketing opportunities for our partners. We look forward to a successful partnership with Nature Valley.”
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