Natwest Calls Sponsorship Agency Pitch

NatWest is reviewing its sponsorship activities, inviting agencies to pitch for
a brief to look at ties beyond its existing relationship with cricket.

The bank, which currently sponsors England’s one-day international cricket
matches, Twenty20 internationals and the Pro-40 county cricket competition, is
keen to extend its sponsorship activities into new areas, both sporting and
non-sporting.

Octagon is the incumbent agency handling NatWest’s existing cricket
sponsorship portfolio and will be invited to pitch for the wider business.

The pitch process is being handled by intermediary body Creative Brief.