Natwest Extends ECB Partnership With New Campaign

08 May 2017 | tshego

Share on

NatWest has expanded its partnership with the England and Wales Cricket Board (ECB), becoming the organisation’s principal partner and extending NatWest’s 36-year support for cricket in England and Wales.

The new agreement also sees the launch of the ‘Cricket Has No Boundaries’ campaign, designed to showcase and celebrate the diversity of modern cricket in the UK, support the ECB’s aim for a game for everyone, and mirror the bank’s own commitment to diversity and inclusion.

Alongside an outdoor poster campaign is a new partnership with Chance to Shine, the ECB-supported charity that uses cricket to increase aspiration, promote social cohesion and create opportunities for young people in communities and schools across the country.

NatWest is set to become Chance to Shine’s first ever official partner, reflecting the bank’s own values and commitment to fairness and inclusion. The Bank will provide funding and support to Chance to Shine to help extend the reach and impact of the programme.

David Wheldon, chief marketing officer, NatWest said: “We’ve been supporting cricket since 1981, so we’re delighted to extend our partnership to become the principal partner of the ECB.

“Diversity, inclusion and doing the right thing are extremely important to us and that’s why we’re partnering with the ECB as we work together to make sure it’s a sport open to anyone and everyone.

“We’re bringing this to life through the ‘Cricket Has No Boundaries’ campaign and we’re delighted to become the ECB’s principal partner, working with them to make cricket even more accessible to all.”

Tom Harrison, chief executive officer of the ECB, said: “NatWest have been one of cricket’s biggest supporters over the course of four decades, putting their weight behind a range of competitions and programmes. This new partnership will see us working even more closely together, with NatWest our Principal Partner supporting cricket from grass roots to international level. They have a deep knowledge of the sport, a respect for its traditions and the drive to help us to further develop cricket as a game for everyone.”