Natwest Invites Fans To Face Ashes Deliveries
NatWest is inviting fans to bat against a state-of-the-art bowling simulator which replicates deliveries from some of England’s most gripping moments.
The ECB partner’s Pick-up & Play Cricket Experience, developed by BatFast and delivered by M&C Saatchi Sport & Entertainment, is inviting fans to test their skills against some of the most iconic names in the sport.
The simulator can bowl any type of ball from any game, including iconic moments such as the now-famous super over which saw England win the ICC Cricket World Cup at Lord’s. During the third test at Headingley, fans can play balls from the second test, including an over of Joffra Archer deliveries.
For every six hit during the activation, NatWest is donating £6 to its charity partner, Chance to Shine, as well as giving fans the opportunity to win tickets and NowTV passes, giving more people the chance to watch cricket.
With the aim of engaging existing fans and bringing new ones into the sport, the activation is part of NatWest’s #NoBoundaries campaign to make it easier for people to experience and play cricket, taking advantage of a summer in which an ICC Cricket World Cup and an Ashes series have put the sport front of mind.
