Ahead of the first NatWest One Day International, former England captain Michael Vaughan has launched the NatWest Cricket Club which aims to raise awareness of the challenges facing cricket at grassroots level as well as raising £20m for the cause.
The initiative hopes to improve the support of fans across the country in order to address these issues locally and reward participation.
The Club aims to generate £20m worth of additional support for the grassroots game through a combination of volunteering, fundraising and contributions from local businesses and communities.
The NatWest Cricket Club is free to join and members will be offered the chance to get their hands on more than 2,000 match tickets.
Members with a NatWest Current Account will be able to win experiences such as presenting the Man of the Match award at NatWest Series matches; having their child participate in the pre-match guard of honour; joining Interval Masterclasses with former cricketing greats at NatWest One Day Internationals, and attending Q&A sessions with Michael Vaughan.
These opportunities provide an incentive to drive volunteering and fundraising activity by members of NatWest Cricket Club, who will be recruited from the ranks of cricket loving fans across the country and several hundred thousand NatWest customers who are active supporters of the game.
NatWest Cricket Club, in partnership with the England and Wales Cricket Board, is seeking to tackle challenges faced by the game at grassroots level, by improving facilities in order to maintain and increase participation, creating and improving women’s facilities, and improving disability access and facilities.
Michael Vaughan, NatWest Cricket Club captain, said: ‘Without doubt the current England side is one of the best we’ve produced. Looking at the game at grassroots and community level, I am convinced that in order to maintain this success we need to ensure that future generations enjoy the same opportunities I did growing up in Sheffield’.
Dominic Warne, senior marketing manager, NatWest, added: ‘As the longest standing sponsor of English cricket, we have been working with the ECB to identify ways in which fans across the country can play a vital role in helping to tackle the challenges faced by the game below elite level’.
‘Building on the success of NatWest CricketForce, the Club is enlisting thousands of cricket fans and players nationwide and encouraging them to volunteer to help revitalise cricket in their local community’.