NBA All-star Game To Reach Global Audience
NBA All-Star 2016, the first NBA All-Star to be held outside of the United States, will provide fans in 215 countries and territories with access in 49 languages on their televisions, computers, mobile phones and tablets.
This includes the 65th NBA All-Star Game, State Farm All-Star Saturday Night, and the BBVA Compass Rising Stars Challenge, as well as behind-the-scenes coverage and interviews.
The first NBA All-Star game is set to be hosted at the Air Canada Centre, Toronto on Sunday.
Fans globally can participate through NBA League Pass and the NBA app, with NPA TV international taking fans in 105 countries and territories behind the scenes.
The game will be broadcast by BT Sport in the UK, with 17 international television and radio networks from countries including Canada, China, France, Dominican Republic, Japan, the Philippines and Poland doing live onsite commentary.
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