NBA Announces Marriott Partnership

30 Jul 2015 | tshego

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The National Basketball Association (NBA) has announced a new partnership which will see Marriott International become the new official hotel of several exhibition NBA events on five different continents across international games.

The partnership tips off during the NBA Africa Game 2015 in Johannesburg, South Africa and includes NBA events in 11 other cities across Brazil, Canada, China, Italy, Mexico, Spain and the UK.

By joining with NBA, Marriott International will give exclusive access to NBA games and events directly to its 50 million strong Marriott Rewards member community. The rewards programme will host a series a private meet and greets with NBA legends and players for its elite members and via a photo and social sharing experience will invite fans to take a virtual trip #AroundTheWorld.

Additionally, Marriott Rewards members in the U.S. can look for the opportunity to enter into a sweepstake for a chance to win a trip and tickets to an upcoming global NBA event.

Karin Timpone, global marketing officer, Marriott International said: “Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio. Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”

Emilio Collins, NBA executive vice president, global marketing partnerships, added: “For our fans around the world, there is no opportunity more exciting than when live NBA games are played in their home countries. Marriott International is a renowned brand with extensive global operations, and is the ideal partner to help broaden the reach of our games and engage more fans.”