NBA Announces #mynbastory Competition
The National Basketball Association (NBA) has announced the launch of the #MyNBAstory contest, a competition for fans to tell their stories of what inspires them about the NBA.
Fans using the #MyNBAstory and #Contest hashtags can express their passion for the game through Facebook, Instagram and Twitter. The top three UK fan stories will be made into NBA-produced original short films shown on the NBA’s UK digital and social channels.
Fans will then vote for the most inspiring story, with the fan submitting the winning story receiving a trip to NBA All-Star 2017 in New Orleans, Louisiana.
In addition to the competition, the NBA unveiled ‘Hero Stories’, a series of short films featuring NBA players, including former Team GB player and Los Angeles Lakers forward Luol Deng talking about his path to the NBA.
Content for the campaign – part of the NBA’s ‘This Is Why We Play’ global marketing platform – was created by HSE Cake.
NBA, EMEA, marketing senior director, Brianne Ehrenkranz said: “We are excited to announce the #MyNBAstory contest, which showcases the passion of our fans and their personal connection to the league.
“Anyone who has been inspired by the NBA can share their story with friends, family, fans and followers, celebrating their shared love for the game of basketball.”
Fans in the UK can participate in the #MyNBAstory contest at Givemesport.com/my-nba-story. The competition will run until 24th November, while voting for the top entry will run from late December to early January 2017.
