NBA Launches Campaign For Global Fans
The National Basketball Association has unveiled its first-ever marketing campaign geared towards international fans. Titled “One Game One Love, the campaign tipped off in conjunction with NBA Global Games, which started this weekend in Istanbul.
The season-long campaign will include a series of six television commercials, print and online advertisements, and integration in NBA international events.
The “One Game One Love” television commercials will debut for international fans in each of the eight cities across five continents hosting games as part of NBA Global Games.
Check out the campaign video at Sport Industry TV.
The preseason Global Games will feature the Chicago Bulls, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Lakers, Oklahoma City Thunder, Philadelphia 76ers and Washington Wizards. Following the in-arena debut, the spots will begin airing on television in 43 countries and territories and in 10 languages at the tip-off of the 2013-14 season on 29th October and throughout the season.
During NBA Global Games 2013, players on each of the participating eight teams will wear special “One Game One Love” shooting shirts during all eight of the preseason games.
“One Game One Love” will also be integrated into the NBA’s international events, which include two regular-season games in London and Mexico City, NBA 3X, the league’s global grassroots event which combines 3-on-3 competition with NBA entertainment and basketball activities, and Basketball without Borders, the global basketball development programme run in partnership with FIBA (International Basketball Federation) that uses sport to create positive social change.
In all, the NBA will host more than 125 events in 67 cities and 27 countries in 2013.
NBA games and programmes are televised to a worldwide audience in 215 countries and in more than 40 languages and the league has built one of the largest social media communities in the world, with more than 455 million likes and followers worldwide for league, teams and players.
For the 2013/14 season, NBA Global Games includes a total of 12 NBA teams playing 10 games (eight preseason and two regular-season games) in 10 cities in seven countries and territories. This will be the most NBA teams to play internationally in a single season in the history of the league.
The eight preseason games as part of NBA Global Games will include the first-ever NBA preseason games to be held in Brazil and the Philippines, and in the cities of Bilbao, Spain and Manchester, UK, as well as in Beijing, Shanghai, Taipei, and Istanbul.
At the conclusion of the 2013/14 season, the NBA will have staged 148 games (regular-season and preseason) in 20 countries and territories across Europe, the Americas and Asia since 1978.
