NBA & Nike Unveil Connected Jersey
Nike and the National Basketball Association (NBA) has unveiled the Nike NBA Connected Jersey, the first jersey that gives the wearer an all-access pass to their favourite team.
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pre-game arrival footage, highlight packages and players’ favorite music playlists – all on the jersey owner’s mobile device.
Throughout the season, exclusive offers and experiences will bring fans closer to the game they love.
To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone. These jerseys become available online globally on 29th September, rewarding the game’s fans with an experience that creates a new point of connection between fans and the game.
“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, chairman, CEO and president of Nike. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernising the look of the game to revolutionising how fans can be a part of it, we can’t wait for the season to start.”
“Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”
“In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, president, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”
