NBA Strikes Eurosport Highlights Deal
The National Basketball Association has announced it has partnered with pan-European broadcaster Eurosport to deliver the league’s fans daily and weekly highlights via the network’s websites.
For the remainder of The NBA Playoffs and The Finals, Eurosport will feature a daily and weekly best plays round-up package which will be available on the Yahoo! Eurosport co-branded sites in Italy, Spain, Germany and the UK, as well as on eurosport.fr in France.
As part of the agreement, Eurosport will promote NBA League Pass Broadband, which provides subscribers access to more than 40 NBA regular season games online each week, both live and on-demand for 24-hours.
During the current NBA Playoffs, League Pass Broadband is available in 100 countries, including France, Germany, Italy, Spain and the UK.
