Neilson Appoints Henman Communications

09 May 2016 | tshego

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Activity-based holiday provider, Neilson Holidays, has added sports PR agency Henman Communications to its agency roster.

The agency will provide specialist tennis PR support to boost the profile of the tennis programme that runs at seven of its Beachclubs across Greece and Turkey.

Henman Communications will work alongside Neilson’s existing agencies; travel specialist Brighter PR and digital agency Propellernet. Together the agencies will build the profile of Neilson’s tennis holidays in the key national tennis, sport and health and fitness media, and bring wider tennis industry knowledge and contacts into play.

Mark Petchey has been appointed as Neilson’s tennis ambassador and consultant for the coming two seasons and will be launching the Mark Petchey Tennis Programme.

Mark is a former Wimbledon and Davis Cup tennis player, Sky Sports and BBC TV commentator, and Andy Murray’s former coach. Henman Communications will work closely with Mark to position him within the key tennis, sport and health and fitness media.

Henman Communications will also create a series of mini-documentary style tennis videos, with Mark Petchey at Messini Beachclub in Greece over the summer. The content will sit on the new online tennis hub, which will provide tennis coaching and health and fitness tips over the summer holiday season.

Richard Boyden-Doyle, CEO of Neilson Holidays said: “At Neilson we pride ourselves in going above and beyond to offer our guests the very best in active holidays and tennis is no exception. Henman Communications will help us increase our profile and build our reputation as a holiday operator offering quality tennis holidays for players and families no matter what their tennis level. Henman Communications will work closely with our other agencies to ensure there is a fully integrated PR strategy and to build the profile of the Mark Petchey Tennis Programme over the next two seasons.”

Richard Henman, CEO of Henman Communications added: “We are thrilled to be working with Neilson this year. Neilson has nearly 40 years’ experience in the holiday market and is committed to providing the best choice of Beachclubs and the highest quality service for their guests. The team is very excited to be working closely with Mark Petchey on campaigns over the summer that will build the profile of Neilson’s tennis holidays in the key national consumer tennis, sport and lifestyle media.”