Nestle And Paralympicsgb Launch Campaign To Get Britain Healthy
ParalympicsGB has partnered with Nestlé Cereals UK to launch a new campaign and partnership to inspire more families to live a more healthy and active lifestyle.
The campaign, which draws on the inspiration of Paralympic athletes, will share tips on keeping fit as well as reminding UK households of the importance of a nutritionally balanced breakfast.
The partnership will see Nestlé give its backing to athletics, table tennis, cycling and powerlifting ahead of the Games, while athletes, including Rio 2016 table tennis gold medallist Will Bayley, joining in campaign activity to encourage UK families to get fit.
Bayley said: “”I am delighted to be part of the collaboration between Nestlé Cereals and ParalympicsGB. It’s such an exciting year with Tokyo just around the corner and I really hope this campaign inspires people to get up and get active!”
Mike Sharrock, CEO, British Paralympic Association, said: “As we build towards Tokyo 2020 we are delighted to be working with Nestlé Cereals UK on such an ambitious campaign which we believe can have a positive impact on the whole nation.
“The Paralympic movement is all about celebrating inclusivity and what people can achieve when given the opportunity and this exciting new partnership will bring families together and encourage them to feel the enormous benefits of leading more active lives.”
Toby Baker, Regional Marketing Director Nestlé Cereals UKA added: “In our new partnership with ParalympicsGB we hope to inspire UK households to get up, get active and eat well for a healthier lifestyle. In 2020, our terrific team of Paralympians will be showing us the way and we want everyone to take notice, starting at the breakfast table.”
The ParalympicsGB team will feature around 250 athletes competing in up to 19 different sports at the Paralympic Games Tokyo 2020 which run from 25 August to 6 September.
