Nestlé Signs Up As Wembley Sponsor
Nestlé is the latest brand to be unveiled as an official sponsor of Wembley Stadium as the venue’s commercial portfolio grows.
As part of the relationship, which runs until July 2010, Nestlé will be the exclusive provider of all confectionery, water, ice-cream and hot beverages to visitors to the £800m stadium.
The brand will also have exclusive rights in its category to promote its association with the national stadium over the course of the agreement.
The deal means that fans visiting the stadium will be able to buy brands from across Nestlé’s portfolio including Nescafé, Buxton and KitKat.
Nestlé becomes the tenth Wembley Stadium sponsor to align itself with the national stadium and joins a commercial family consisting of Microsoft, Umbro, Carlsberg, npower, Walkers, Betfred, National Express, Coca Cola and Nationwide.
