Netflix generates more than 30m global viewers for Christmas Day NFL games

Netflix’s Christmas Day NFL broadcast generated an average global audience of more than 30 million viewers across both games.

The Kansas City Chiefs’ victory against the Pittsburgh Steelers reached an average of 30 million viewers, while the Baltimore Ravens’ win over the Houston Texans delivered an average audience of 31.3 million.

The earlier fixture between the Chiefs and Steelers featured in the daily top ten broadcasts in 72 countries, including the UK and Ireland.

Meanwhile, the Christmas games eclipsed more than one billion impressions across the NFL and Netflix’s social media platforms.

This year marked the NFL’s debut on the subscription streaming platform, after Netflix acquired rights to Christmas day games last May in a three-year deal running until 2026.

The California-based company reportedly paid $150m (£120.3m) for the rights to air this season’s two fixtures.

According to Nielsen, Netflix’s coverage reached a record unduplicated audience of 65 million viewers in the US, with the two games becoming the most-streamed in US history.

Netflix also revealed that viewers from 218 international territories watched at least one of the Christmas matchups.

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