neville’s Content Company Secures Investment Boost
Global independent marketing business Miroma Group has acquired a majority stake in Buzz16, the content company launched by former Manchester United footballer Gary Neville.
The deal, which has seen Miroma Group increase its existing stake in the company, has been described as a ‘multi-million-pound investment’ that will solidify Buzz16’s future plans for a £200m + IPO’.
The investment focuses on boosting Buzz16’s growth and supporting the next phase of development of YouTube channel, The Overlap, as well as the company’s expansion as it looks to launch further digital content brands.
The Overlap, a YouTube channel launched by Gary Neville in 2021, has seen significant growth in recent years. In February, it was announced that The Overlap On Tour, a live show hosted by Gary Neville, alongside Jamie Carragher and Roy Keane, has been commissioned for a four-part series produced for Sky Max.
Scott Melvin, CEO & Co-Founder of Buzz16, commented, “Buzz has been on a fantastic journey so far, whether it’s working on producing content for our wonderful client roster or creating The Overlap which has gone from strength to strength, but there’s so much more we can do, and this majority acquisition by Miroma Group is going to help us do it.”
Marc Boyan, Founder and CEO of Miroma Group, added, “I’m thrilled to be working more closely with the team at Buzz16. They have created some incredible work since their inception, and what I’ve seen them do with The Overlap is no exception. I’m excited to help the company grow, as we look to launch further projects in this space.”
Gary Neville, Co-Founder of Buzz16, added, “This is great news for Buzz16 and it is fantastic to be able to work with Miroma Group. To utilise and tap into their experience and knowledge can only help us to develop and grow even further. Exciting times”.
Buzz16’s current client roster includes Sky Sports, Warner Bros. Discovery, Sky Bet, Premier League, Eurosport, BT Sport, and Prime Video. The company joined Miroma Group in 2021 as part of the group’s acquisition of Miroma SET but until now Miroma Group has been a minority stakeholder.
Former Manchester United defender and current Sky Sports pundit Neville remains a large shareholder and ‘closely involved with the business’ growth strategy.’
