New 2018 Sponsor Npower Points To Morale Boost

A World Cup hosted in England would provide a significant morale boost according to a new survey of business leaders undertaken by energy firm npower who were also unveiled as the latest official sponsor of the England 2018 World Cup bid.

More than 82% of bosses polled believe a World Cup would be great for business, with 55% saying it will deliver major financial benefit, while 63% say it would boost morale.

A research study released late last year by fellow England 2018 sponsor PricewaterhouseCoopers has stated that the tournament could bring a £3.2bn cash injection to England, with much of this likely to benefit small businesses such as pubs, hotels, restaurants and retailers. 

Unveiled as the latest bid sponsor, npower is now calling on its customers to get behind the bid and pledge their support for a World Cup in England in 2018.  It also plans to combine football with footprint by helping businesses in the bid’s 12 host cities cut their energy use and carbon footprint.

The npower survey also showed that Wayne Rooney is the favourite of England’s young players to captain the 2018 squad – 67% believe he will be captain, with Theo Walcott backed by 17%, James Milner 10% and Aaron Lennon 6%.

Npower, which is already a sponsor of Wembley Stadium, is the fourth sponsor to be unveiled for the England 2018 bid – joining supermarket giants Morrisons, telecommunications brand BT and tax and advisory services firm PricewaterhouseCoopers LLP.

There are also rumours that Npower will look to bolster their football ties by replacing Coca-Cola as the title sponsor of the Football League – with 72 nationwide clubs giving the company plenty of opportunities to sell their utility services to fans.

Andy Anson, chief executive of England 2018, will be the interviewee at the inaugural Sport Industry Breakfast Club event on Tuesday 16th March, only two months before the official bid document is due to be handed in to world governing body FIFA.

Click here to find out more and book your Breakfast Club membership.