New Agency Wearefearless Launches
A new engagement agency has launched today, specialising in brand partnerships, experiences and storytelling.
According to the agency, named WeAreFearless, it will integrate “consumer neuroscience at the heart of its strategic approach”.
WeAreFearless has been founded by Garry Dods, a 20 year veteran at Mars and Octagon, and Jonathan Owen, CEO of Energy Marketing Group.
Commenting on the launch, Garry Dods said: “We passionately believe that marketing needs a new engagement model. There’s too much meaningless marketing which means people aren’t listening or caring so they’re not inspired into action.
“But when you consider that up to 90% of human decision-making is unconscious and emotionally driven, there’s a huge opportunity to reinvent a new model.
“I’m excited that WeAreFearless is bringing a bold new approach by harnessing the power of people’s passions with the latest thinking in consumer neuroscience.”
WeAreFearless’ cognitive neuroscientist Araceli Camargo, added: “I look at the human relationship between the visual cognitive system and stimuli from the physical environment.
“I’ve been working with WeAreFearless to understand how these all important mechanisms contribute to the creation of smarter and more human centric brand engagement strategies. “
