New Balance And London Marathon Launch ‘rep Yours’ Campaign
New Balance has launched a new campaign ahead of the Virgin Money London Marathon 2021 which aims to ‘democratise’ running and ’empower runners to explore the reasons why they run’.
The ‘Rep Yours’ campaign works in conjunction with community run crew ‘Run The Boroughs’ and features two runners, Cece and Shalarm, who tell their individual stories as a way of encouraging other runners to own their relationship with running.
As part of the campaign, the Official Footwear and Clothing Sponsor of the Virgin Money London Marathon has revealed its London Marathon training collection and an exclusive race day range which provides runners with an ‘all-encompassing toolkit; to train and compete in the race.
The footwear range includes three different footwear models provide choice for every type of runner, providing solutions for easy mileage days, up-tempo workouts, and a fast ride for race day.
The clothing collection is the largest London Marathon range to date and includes the staple Marathon Jacket, t-shirts, shorts and leggings, all featuring a vivid blue colour and a design inspired by the River Thames, paying homage to London.
