New Balance Launches Blackout Squad
New Balance Football has launched its Blackout Squad competition offering amateur players around the UK the chance to become part of a select group to trial New Balance Football boots, just as the brand’s global professional player ambassadors do.
Run in association with www.prodirectsoccer.com, the sign-up stage begins this week until 6th April 2015.
Inspired by the practice of pro-footballers trialling blacked out boots when testing new product, 60 competition winners will be the first members of the public in the UK to get their hands on New Balance boots.
Applicants will be asked to share their views on everything New Balance Football through their social networks.
New Balance’s squad of professional players – including the likes of Arsenal’s Aaron Ramsey, Manchester City’s Vincent Kompany and Samir Nasri and Manchester United’s Marouane Fellaini – are backing the scheme, encouraging amateur players around the UK to enter through a new video, available at Sport Industry TV.
Ramsey said: “This is a dream come true for so many amateur players. There is nothing quite like the feeling when you put on new boots and kit for the first time and being able to wear it before your closest rivals, I’m sure the winners will feel 10 feet tall! I’m looking forward to welcoming the winners to the New Balance team.”
Kompany added: “This is a really unique chance for players around the world who are passionate about football to be part of something very different. The competition is for players who believe they can stand out from the rest and are ready to become leaders amongst their teammates.
“I have never seen this sort of competition before where so many amateur players get the chance to trial boots before they are even on sale! It’s a fantastic opportunity and really is a ‘money can’t buy’ prize.”
