New Balance Signs Klopp
New Balance Football has signed Premier League manager Jürgen Klopp as its new brand ambassador.
The football arm of the US apparel manufacturer will use Klopp’s image for promotional use, with no financial terms or length of the contract disclosed.
New Balance is the kit suppliers to the manager’s side, Liverpool FC, which is reportedly worth £28m a year.
Klopp said: “I am excited to now be part of the New Balance team. I’ve got to know the brand very well since moving to Liverpool. New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.”
Richard Wright, general manager, New Balance added: “Jürgen Klopp is one of the best managers in the world and we are delighted to announce him as a signing for New Balance Football. He brings a personality and an exciting style of football to anywhere he goes.”
