New Deal Sees FA Cup Renamed
The Football Association (FA) has announced Adobe as the new title sponsor of the Women’s FA Cup which will see the tournament renamed the Adobe Women’s FA Cup.
The FA’s three-year partnership with Adobe aims to boost engagement across the domestic cup competition by introducing new social media channels and giving all 460 clubs that participate in the tournament training on Adobe Express.
The deal follows the latest Women’s FA Cup final selling out for the first-time with a record crowd of 77,390.
The Adobe partnership will continue to ‘support the promotion of the final as the landmark event in the women’s football calendar, whilst also enabling more emphasis and resource to be placed on growing the profile of the earlier rounds of the competition.’
Baroness Sue Campbell Director of Women’s Football at the FA, said, “The Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women’s game, and we’re delighted to have Adobe on board as we target the next phase of development for the competition.
“We share their passion for holistically celebrating the unique characteristics that makes the Women’s FA Cup the most special and prestigious domestic cup competition in the world. With Adobe’s creative tools, used by some of the world’s biggest brands, we have a key opportunity to reach and engage new audiences for the women’s game.”
Simon Morris, Vice President of International Marketing at Adobe, added, “The Adobe Women’s FA Cup is about inspiring stories of clubs and players that dare to dream. Cup runs, big away draws for underdogs, and the human stories behind them are truly the magic of the competition.
“Through our partnership, and by providing access and training on our industry leading creative tools, we want to put those magic moments into the spotlight, helping the clubs, players and fans tell their stories in ever more creative ways, as well as motivate the next generation of players and supporters of the women’s game.”
